Any website owner, webmaster or web developer should have a basic and rounded principle in effective and good website design. As visitors ourselves to many hundreds and thousands of websites, we are already aware of the web design practices that work and keep us on the site and those that don’t and make us leave or ‘bounce’ straight off.
Hiring a web design company will ultimately maximise the effectiveness of the following tips and principles behind good web design.
Design, Layout and Navigation
Primarily the design itself must be in essence simplistic. Keeping the design clean, tidy and not cluttered is a good starting point, with the web design itself original if possible. The use of white space is also beneficial in making the visitor’s navigation and ease of viewing on the website effortless and simple.
Creating clear focal points, sections or categories will help direct visitors to the relevant information, products and services they are after and instigate a searching or innate drilling process that is built into them when they are browsing and navigating around the vast majority of websites.
Any visual images and graphics need to compliment the content on the site as this ideally is the focus on nearly all websites.
The use of web analytics tools is a vital weapon in analysing how visitors use and navigate websites. Good analytical tools will provide a breakdown of where visitors have clicked and also where they have left the website.
Optimum Load Time
The time it takes to load your website in its entirety will have a direct impact on whether visitors will bounce straight off the website regardless of your website design and content. Load times are effected by graphics, flash and also complex HTML and code script. Optimising the scripts as well as limiting a volume of graphics will all help to successfully load a website under the 3 second rule.
Scalability and Compatibility
Ensure any website is compatible across all of the major internet browsers; but chiefly Internet Explorer, Mozilla Firefox, Google Chrome and Apple Safari. In terms of expansion, any website (code and design) needs to incorporate the potential for scalability, whether technologically or on the website itself in terms of growth in size and/or content.
CSS Programming and Design
Programming websites in CSS allows chiefly for greater flexibility and control in the website in terms of accessibility and reusability. CSS style effects can easily and quickly transform any website design effortlessly.
Harry is a business consultant specialising in online and e-commerce activities with a
web design Loughborough company. For more information visit
http://www.internetexpert.uk.com/web-design-loughborough.html.
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